Amazon never ceases to amaze us with its under-the-radar beauty gems, and often, these products already have thousands of devout followers by the time we're alerted to their existence. Case in point: When the online marketplace shared news of its top-selling products back in 2016, we were just as surprised as anyone to see the number two slot go to a shampoo we'd never heard of. But nearly 9000 positive reviews can't steer us wrong, right?
The product in question is Pura d'Or Anti-Hair Loss Premium Organic Argan Oil Shampoo (£43). Thanks to a hefty dose of ultra-hydrating argan oil, this shampoo isn't only effective for thickening fine strands, but it can also moisturise, fortify and add shine and body to just about any hair type. All that and it's free of preservatives and harmful chemicals. (It's also gluten-free, need we say more?)
"I don't think I've ever stuck with one product for so long," says reviewer Sally B., adding that she saw a marked difference in her thinning hair in as little as three months. "My hair has never been so shiny and silky," chimes in reviewer Stacey B.
Reviewers also note that since the formula is so gentle, it works particularly well in restoring colour-processed hair to its most vibrant state. Either way, you can consider us convinced.
Want more Amazon beauty gems? These are the products our editors always shop on the site for:
Byrdie UK editorial director Amy Lawrenson loves the way these glycolic and salicylic acid-soaked pads slough away dead skin cells.
Deputy editor Shannon Peter is a sucker for vitamin C serum and has been stockpiling this one on trips to the U.S. for years. The day she realised you could buy it on Amazon was a great day indeed.
Social editor Alyss Bowen uses this multi-purpose balm on all cuts, grazes and patches of dry skin.
Bowen also uses this makeup-melting micellar water every single night, so she buys it in bulk.
Lawrenson is obsessed with derma-rolling and uses Stacked Skincare's roller, as she reckons it's the most comfortable one she's tried.
When Bowen was training for a marathon, baths with handfuls of these magnesium-rich salts were the main thing that got her through the muscle ache.
See? Amazon has so much to offer. (By the way, we know about even more cult Amazon beauty buys.)