This Shampoo Has 9000 Positive Reviews on Amazon—and We've Never Heard of It

Photo: Free People

Amazon never ceases to amaze us with its under-the-radar beauty gems—and oftentimes, these products already have thousands of devout followers by the time we're alerted to their existence. Case in point: The numbers are in for the online marketplace's top-selling products of 2016, and the number two slot goes to a shampoo that we've never heard of. But nearly 9000 positive reviews can't steer us wrong, right?

The product in question is Pura d'Or Anti-Hair Loss Premium Organic Argan Oil Shampoo (£43). Thanks to a hefty dose of ultra-hydrating argan oil, this shampoo isn't only effective for thickening fine strands—but it can also moisturise, fortify and add shine and body to just about any hair type. All that and it's free of preservatives and harmful chemicals. (And it's gluten-free, need we say more?)