This Is What "Ageless Women" All Have in Common


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When one considers how we age, it's easy to assume a lot falls on genetics. You take after your parents and even grandparents in how you look, so it would make sense that how well you're destined to age would be written in your DNA as well.

To investigate just this topic, Olay teamed up with Harvard scientists and 23andMe to analyse how women's skin ages—testing across generations and ethnicities. During their research, they came across certain women, making up about 10% of the study's participants, who were outliers—termed "ageless women." With this group, their perceived skin age was well below their real age. While the genes they were born with did not play a significant role (after accounting for differing melanin levels determined by ethnic origin), their gene activity was markedly different from the other 90% of women.

Unlike with genes, gene activity, or expression, is fluid. It fluctuates with your age, the seasons, and even your 24-hour biorhythm. With age, certain gene expressions are turned on and off, accelerating ageing factors like the decrease of collagen. The gene activity footprint (an infrared-like visual of the exact areas of the DNA that were either off or working overtime) was almost a perfect photo negative of the footprints of women who looked older than they really were.

Ageless women have genes that are performing decades younger, and this is mostly determined by lifestyle factors, not the genes themselves.

Keep scrolling to see what "ageless women" have in common.

They Use Sunscreen Regularly

The number one lifestyle factor that determined which women were considered "ageless" was using sunscreen. When the women in the study were surveyed, those who said they always wear SPF were a whopping 78% more likely to be exceptional skin agers. Furthermore, women who avoided sunbathing were 35% more likely to fall into the ageless women group.

They Keep Their Skin Moisturized

Women who reported they very rarely had dry skin were 30% more likely to be exceptional skin agers. While this could mean they did not suffer from dry skin because of the nature of their skin, their environment, or regular moisturiser application, it is evident that well-moisturised skin helps to decelerate the damaging effects of ageing. Taking care to keep skin healthy and moisturized by staying hydrated and using topical moisturizers are easy steps that contribute to the beauty and youthfulness of your skin today and beyond.

They Have a Positive Attitude

This final lifestyle factor correlated with exceptional agers might come as a surprise. While it was easy to see the connection between ageing and protecting skin from sun damage and dryness, this ageless skin driver is a bit more abstract. Participants who strongly agreed with the statement "I have a positive attitude toward myself" were 30% more likely to be "ageless women."

Head to the comments to sound off on these findings.