Savvy Beauty With a Fresh Perspective
Fresh and informative with just a touch of panache, Byrdie is the online destination for all things beauty, both inside and out. From runway trends to real-life tips, celebrity exclusives to step-by-step tutorials, Byrdie makes beauty approachable, applicable, and aesthetically inspiring—all while being 100% shoppable.
Byrdie is part of the Dotdash publishing family.
For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.
Here is an overview of our properties:
Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 16 million people use Verywell sites each month to feel better and be healthier.
The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach 30 million people each month.
The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 24 million people each month.
Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 13 million people each month.
Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps over 10 million people each month get the most out of their technology.
TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over six million people each month have the best travel experiences.
Thoughtco (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps over 13 million people a month become lifelong learners.
Source: comScore, January 2018 US; comScore Plan Metrix, January 2018