Everything You Ever Wanted (and Needed) to Know About The Ordinary

Amy Lawrenson


The Ordinary, the disruptive and jaw-droppingly affordable skincare brand, is over a year old already. Can you believe it? Industry insiders and skincare obsessives alike are firm fans. But if you don’t know your alpha-arbutin acid from your alpha-lipoic acid, it can all seem a bit daunting. The Ordinary was founded to offer results-driven products at an affordable price. The only catch is that you need to know your ingredients.

And that’s where we can help. In this gallery, we reveal everything you need to know about each product, from what it does to how to use it, plus some skincare tricks from founder Brandon Truaxe along the way. Worth noting: All the products are free of parabens, sulphates and mineral oil (along with other nasties—you can read the full list here), plus the company doesn’t test on animals or pay others to do its dirty work.

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