Your Epic Guide to September’s BEST Beauty Launches
September is a major month in the fashion and beauty world, mainly because it hosts a little thing called fall fashion week—aka the time when next year’s trends are debuted, pinpointed, and, in recent years, Instagrammed to no end. The same goes for beauty products—September is gearing up to be a big month for beauty brands, with exciting new products launching on the daily (we’ve got our eye on you, Charlotte Tilbury Matte Revolution Lipsticks, $28). Ahead, we’ve gathered 30 freakout-worthy new products to look forward to in September. Warning: May cause strong urge to empty your wallet.
Keep scrolling for September’s most exciting beauty launches!
Love + Sage NYC Lip Balm ($12)
Made with rose essential oils, these natural lip balms from Brooklyn-based brand Love + Sage are handcrafted to soothe dry, cracked lips. Sunday Morning is a sheer shade, while Beach Rose leaves just the barest hint of rosy color behind. Both passed our swipe test with flying colors, and left our lips feeling super-hydrated for hours.
True Nature Botanicals Shampoo and Conditioner ($32)
Made with green tea oil and aloe leaf juice powder, this dynamic shampoo conditioner duo will make you forget all your preconceived notions about natural hair products. The chic packaging is the opposite of granola, while nourishing ingredients like shea butter and meadowfoam seed oil help lock in moisture while gently cleansing.
Fresh Sugar Nourishing Lip Balm Advanced Therapy ($30)
Fresh fans, rejoice! The latest launch from the brand is a new take on the beloved Lip Treatments ($23), featuring a super-hydrating blend of jojoba oil, castor oil, and more in a cute tin. The signature Fresh Sugar scent is there too, albeit with a minty twist. We love!
Benefit Air Patrol ($29)
You probably didn’t think you needed a BB cream for your eyelids, but Benefit just proved you wrong. The new Air Patrol eyelid primer protects the delicate skin on your eyelids from pollution, sun, and smoke with SPF 20, color-corrects redness and discoloration, and helps extend the wear of your eye shadow. Plus, the squishy CushionCalm tip makes it fun to apply.
R+Co Badlands Dry Shampoo Paste ($28)
This is the hair product everyone’s been buzzing about—and for good reason. One part dry shampoo, one part styling paste, the oil-absorbing formula is made with volcanic ash (to cleanse and balance the scalp) and coconut oil (to add texture), leaving you with fresh, matte, model-off-duty strands.
DevaCurl No-Poo Decadence Zero Lather Cleanser ($20)
This super-gentle, sulfate-free formula is a game-changer for anyone with wavy, curly, and super-curly hair. Made with quinoa protein and a revitalizing ingredient called chufa milk, the formula penetrates into the hair cuticle and nourishes like none other. Also, did we mention is smells like heaven?
Simple Skincare Micellar Water Makeup Remover Wipes ($6)
It’s no secret we’re obsessed with Simple Skincare’s Micellar Water ($8). Thus, we subsequently rejoiced when we found out they were launching a makeup wipe version of the cult-favorite formula. We’ll be keeping this by our bedside for lazy nights.
Becca Cosmetics Backlight Priming Filter ($38)
We’ve never been big on primers—until we tried Becca’s version, that is. The pearlescent formula works like an Instagram filter for your face, blurring fine lines and discoloration and leaving your skin looking radiant. The best part? Oily-skinned girls can use it, too—we layered it under our foundation and loved that it never left us looking greasy, even at the end of the day.
It Cosmetics It’s Your Brush Love ($20)
Suck at cleaning your brushes? Us too. That’s why you’ll love It Cosmetics’ newest brush cleaner, which is formulated without harsh chemicals and makes cleaning your brushes so easy—just spritz, then wipe any excess product off on a paper towel. Trust us, this stuff works.
Dermalogica HydraBlur Primer ($46)
Launching September 11th, this skincare-makeup product hybrid uses a unique, microencapsulated color technology to release a tint of color and pore-minimizing blurring effect. Meanwhile, ingredients like sodium hyaluronate and Abyssinian seed oil boost your skin’s hydration levels. Win-win.
Lancôme Hydra Zen Anti-Stress Moisturizing Collection ($49 - $59)
Say it with us: ommm. Lancôme’s newest skincare collection is designed to help your skin snap out of its tired state and find its zen with a big dose of moisture. Use the Hydra Zen Anti-Stress Moisturizing Overnight Serum-in-Mask ($59) after a particularly tiring day, and wake up with brighter, more luminous skin.
Kat Von D Five Fearless Years Limited Edition Tattoo Liner ($24)
The tattoo artist’s much-loved inky black liner just got a makeover: the special edition version features a brushed metal component decorated with Kat Von D’s signature. Plus, $1 from the sale of each liner will be donated to the California Wildlife Center, an organization that rescues and rehabilitates sick, injured and orphaned native wildlife.
Marc Jacobs The Sofia Five Piece Petites Le Marc Lip Crème Collection ($45)
Launching September 10th, this chic set of mini Le Marc Lip Crèmes is just begging to be gifted—and it’s never too early to start thinking about the holiday season, right? The Sofia Collection (named after Sofia Coppola) features a curated range of the brand’s top-selling reds, all wrapped up in a sleek patent leather pouch designed by Marc Jacobs himself. We. Want.
Essie Fall 2015 Collection ($9 per bottle)
We’ve been swooning of Essie’s fall 2015 collection, inspired by the rock ‘n roll scene of the ‘70s. Our favorites? Leggy Legend ($9), a bronze-y, copper metallic shade, and With the Band ($9), a creamy red that’s begging to be worn with our favorite cozy knit.
We love both of the newest launches in Kérastase’s Couture Styling collection. The Matérialiste spray gel pumps up fine hair and is perfect for braiding, while the Crème de la Crème shields your hair from heat damage while smoothing and adding texture during blow-drying.
Charlotte Tilbury Matte Revolution Lipstick ($32)
CT fans will know all about her Matte Revolution lipsticks, a collection of luxe lippies that deliver intense matte color that glides on easily and magically leaves your lips looking plumper than before. Now, for the first time ever, 10 modern-matte hues are available in the U.S.—we’ll take one in every color, please.
GlamGlow PoutMud ($39)
The cult-favorite mud mask line is breaking new ground with its latest launch, a lip duo made up of a fizzing, exfoliating lip treatment infused with Moroccan mint leaf and sweet almond oil, and a petroleum-free balm made with a super-hydrating blend of cocoa, murumuru, and shea butters. You can snatch up the product later this month at Sephora and Sephora.com.