The Uber Instagrammable Scandi Beauty Brands You'll Love

Amy Lawrenson

While there will always be a place in our bathroom cabinets—and hearts—for French pharmacy products (we love you, Embryolisse!), what we display proudly on our bath tops and dressing tables needs to look aesthetically pleasing. And, of course, all the while the contents need to perform brilliantly (yes, we're a tough crowd and rightly so). This is why attentions in the last year have leant towards another part of Europe—to Scandinavian beauty brands that tick all the boxes. Chic packaging that calls to our inner interiors lover, check; no nasty ingredients, check; and sophisticated formulas that deliver results, check. Keep scrolling for the best brands from our Nordic neighbours taking over our bathrooms and makeup bags.

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