The Pantone Colour of the Year Is Not What We Expected

Victoria Hoff
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Lola's Secret Beauty Blog

Thanks to an expert crew of some of the brightest trend forecasters in the business, Pantone tends to be right on the money with its annual colour prediction. Take this year's hue, for example, which is Rose Quartz—might we remind you that people are so committed to the trend that they're literally dyeing their hair this colour?

We honestly doubt that 2017's pick will follow the exact same trajectory (although, never say never), if only because it's one of the bolder colours Pantone has chosen to date. Right on par with the Gucci-fuelled '70s craze, the 2017 colour of the year is Greenery, a bright shade of avocado that errs on the side of electric.

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