The Haircare Treatment That's a Total Game Changer for Blondes
There's a new hair saviour in town, and its name is Olaplex. Launched last year, the hair-colouring wonder product is being heralded as the biggest thing for hair since, well, ever. And it's loved by many—you need only take a gander at the Amazon reviews to see how popular it is. All of this, you could argue, was a result of Kim Kardashian using the stuff when she went from her dark natural locks to a super-platinum blonde. But what, exactly, is this stuff? And why is it loved by so many in the hair world? We spoke to Maleeka Robb, director and owner of the Four salon in London, the hair colour specialists, on what this new haircare phenomenon is all about and why it's so great for our hair. Keep scrolling to find out why Olaplex is such a brilliant product and whether you can use it for your hair.
"I call it the Kim Kardashian effect. When she went platinum blonde, that’s when everyone started talking about it as it allowed her to go from a dark brunette to a very light blonde in a short space of time."
"Olaplex essentially fills in hair. If your hair is over-processed, particularly for those who are blonde, it becomes like a crumbling brick wall. In order to get the bricks to go back in, you need some cement. This is what Olaplex does—it helps to reinforce your hair strands so that the colour works better when you want to dye it."
"You’ve got three different products. There's no.1, which is first step that you put into tints and bleaches [the treatment that fills in the gaps and restores hair]. Then there's no.2. This is the second product, which is an in-salon treatment that is used on the hair before washing, and then there's the take-home treatment for clients, which is no.3 and essentially helps to give more moisture to the hair."
"This is ideal for people who dye their hair blonde [you can also use it for permed, relaxed, and hair that's damaged by heating products]. But even with clients who have virgin hair, you can use it. Although from my point of view, you don’t need it, but we would tend to offer the No.2 pre-shampoo treatment as it’s really moisturising. We often have customers who have then taken home the No.3 treatment who then want to order more because they love it so much. It's just flying off our shelves."
Want more hair colour ideas? Why the A-list can't get enough of the bleach blonde trend.
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