7 New Cult Brands That Will Up Your Beauty Game in 2017
If you’ve landed on this page then we would hazard a guess that you’re about as obsessed with beauty as we are (and that’s a lot). And while you love the reassuring familiarity of an iconic beauty buy (Ruby Woo, Eight Hour, ANR) or a signature scent you return to time and again, you also love the thrill of discovering a new brand or product. Yep, we’d hazard another guess that your Instagram feed is chock-a-block with beauty accounts and you’re always on the lookout for a new never-before-seen-by-your-eyes brand or product. Your friends no doubt look to you as a fountain of beauty knowledge, so you can’t let them down in 2017, which is why we’ve rounded up 7 new and niche products for you to try this year. Whether you’re wanting to transition to a more natural beauty regime or you want to geek out over the hottest and sassiest new makeup brands on the internet, this little lot should keep you amused for a while. Keep scrolling for a bold new world of beauty brands…
Farmacy New Day (£26)
Farmacy Beauty is based around one key ingredient a patent-protected variant of Echinacea Greenenvy that is seriously high in the antioxidant Cichoric Acid which protects the skin and prevents the breakdown of collagen. The Echinacea GreenEnvy is transported from farm to lab in just 2 hours where lab technicians work the ingredient into many products the brand offers. On our wish list? The Eye Dew Eye Balm (£33) and this scrub.
Basic Bitch Lipstick in Errday (£18)
Created by TV star and vegan Lucy Watson, Basic Bitch is a line of cruelty-free lipsticks). At the moment it’s concise, just three shades: errday (a nude-brown), peach perfect and queen bee (a deep red) but we expect the range to expand in no time. They contain vitamin E and are a creamy, buildable texture that’s super easy to wear everyday (or should that be errday…).
French Girl Organics Lumiere Moonlight (£60)
Selling out of Etsy French Girl Organics is every Instagrammer’s dream. The packaging is too good for words all glass bottles and monochrome labels. Not sure which product to try first? Lumiere Bronzing Oil (£50) is an Insta fave but at this time of year we’d recommend this sheer highlighter instead, as it gives skin a pretty, ethereal glow.
ColourPop Ultra Matte Lip in Monday (£5)
ColourPop is big news over the pond, we’re talking 3.7 million Instagram followers big. Born out of L.A. expect products that re-create both the look of sunkissed beach babes and a more Insta aesthetic (and by that we mean you’ll find plenty of matte lip products). Note this lip is called Monday, there is a shade for every day of the week (the beauty equivalent of Stella McCartney's Knickers of the Week).
The products are seriously affordable (we’re talking around £4 for an eyeshadow) so you’ll get plenty of product for £40 (the amount you need to spend to qualify for free shipping).
Bite Beauty Multistick in Praline (£20)
Started in Toronto Bite Beauty is a firm favourite among beauty influencers like Estée Lalonde (pictured) and Katie Jane Hughes. The hero product is this do-it-all stick that works equally well on lips as it does on cheeks and eyelids. It slicks on as a cream as dries to a powder (on lips expect a matte, but comfortable finish). Be warned, all 18 shades are seriously covetable, there is not a dud in the line-up.
Melt Cosmetics Love Sick Stack (£39)
L.A. born Lora Arellano, who went from working on a makeup counter in Nordstrom to doing Rihanna’s makeup, founded Bite Cosmetics with Dana Bomar. The brand is all about pushing the boundaries, inspired in part by the singer. “She taught me not to be afraid to try new things that people don't agree with,” Arellano told Cosmopolitan.com. “I took that back to my company. We make colors no one else makes." The brand focuses on creating standout lipstick and eye shades.
Okay, so La Eva doesn’t launch until Fenruary 2017 but there is nothing like being prepared. The brand is an uber concise range of two products a body wash (from £15) and lotion (from £13) in either Roseum, with rose, petigrain, clove and geranium, or Blu, containing chamomile, cedarwood and vetivert. The products are Soil Association approved and the hefty amber glass apothecary bottles will look ace in any bathroom and on any Instagram feed.