The Surprising Reason Men Purchase Beauty Products
Women are widely typecast as the beauty-obsessed gender: Makeup and skincare are geared toward a female audience, beauty ads are laden with feminine imagery and graphics, and the industry is full of female employees. Because of this, there’s a stigma surrounding women and physical appearance: We’re the ones who care more about what we look like; we take the most time getting ready; we spend the most money on products.
But a new survey by Skinfo suggests that these stereotypes don’t have a ton of merit. For starters, after interviewing 500 people, the skincare boutique found that on average, men and women spend the same amount of money on beauty products, and more men admit to wanting to use beauty products to impress others than women do. Are you surprised? Granted, this is a relatively small sample size, but nonetheless, the results weren’t what we expected. Want to learn some other differences between men’s and women’s beauty habits? Keep scrolling!
Why They Use Beauty Products
As mentioned previously (and as evidenced in the first graphic), 29% of the surveyed men say that they use beauty products to impress others, as compared to 17% of women. In terms of the office, very few men and women say that they use beauty products to appeal at work (less is more, right?). The rest of the surveyed individuals state other unlisted reasons for using products.
Beauty Problems They Want to Fix
Moving on to the next graphic, it’s apparent that men and women both have very similar reasons for using products overall (anti-ageing and improving general skin texture and clarity ranked highly), though most of the surveyed men say that the number one reason they use products is to ameliorate dry hair.
Time Spent Getting Ready
How much time do you spend getting ready in the morning? Most days, I’ll spritz on some Amika Perk Up Dry Shampoo (£18), tousle my messy waves, put on some makeup, and run out the door—and apparently, I’m not alone. More than 50% of the respondents say that they spend less than 30 minutes per day getting ready. (But hey, if you can fit your entire routine—shower included—in a half-hour, I give you all the props in the world).
Money Spent on Beauty Products
Beauty junkies like Kylie Jenner offer a, well, skewed perception of how much money women spend on products (*cough* her £1000 Sephora shopping spree). But according to the survey, only 6% of the respondents say that they spend over $100 per month (that’s around £77), with almost half saying that they spend less than $25 per month (around £20).
Time Spent Getting Ready Based on Perceived Physical Appearance
Lastly, the survey asked respondents to rate their physical appearance on a scale of 1 to 10, and then compared said rating against the amount of time they spent getting ready in a week. First off, the average self-attractiveness rating for all respondents was only 5.6, and surprisingly, this rating had no correlation with how much time they spent getting ready. In other words, those respondents who spend almost no time getting ready rate themselves a 6, while those who spend 10 or more hours rate themselves a 5.6. This means those who don’t focus on their beauty routine actually feel that they’re essentially just as physically attractive as those who spend much more time on their looks. Interesting…
What do you think about the results of this survey? Do you fall within the parameters of the respondents’ answers? Tell us below!