Your Definitive Guide to Makeup Baking

Amy Lawrenson

Makeup baking (or cooking) has been big beauty news since last summer. But for anyone who was too busy watching 2015’s The Great British Bake Off to catch wind of this other beauty-related baking phenomenon then keep scrolling for everything you need to know.

What is baking?

Baking (or cooking) involves applying a cream concealer like NARS Creamy Concealer (£22) under the eyes then dusting on a thick layer of loose powder such as Laura Mercier Invisible Loose Setting Powder (£29). The idea is that the warmth created by the powder helps the concealer and powder ‘bake’ or mingle together. After 5–10 minutes, the excess powder is dusted off and the result is a flawlessly concealed, brightened and smoothed-out under-eye area.

Why bake?

While contouring, highlighting and strobing add light and depth to the face, baking is a technique used to create a super flawless, super heavy finish to your makeup look—in other words proceed with caution and use this technique occasionally. Baking is mostly used when the person will be photographed.

Where does it come from?

Baking was recently made famous by Kim Kardashian’s makeup artist Mario Dedivanovic but he told glamour.com, "'Baking' or 'cooking' is a very old makeup technique. It's basically a heavier way of applying concealer and setting it with loose powder. [The move] is used a lot for TV makeup, stage, drag queens, etc. It gives a very matte, full-coverage finish to the skin." 

On YouTube

YouTubers (and there are a lot of them using this technique in their vlogs) have been baking all over their faces—not just under the eyes—to create this flawless coverage all over. Check out this YouTube tutorial by makeup artist Hollie Wakeham.

Have you tried this baking trend? We’d love to hear your thoughts in the comment box below.

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