The 2016 Korean Beauty Trend Report

Deven Hopp

The New Year is here, and our obsession with K-beauty is here to stay. Why does this trend have the staying power that so many fads lack? For many reasons, but mainly for the simple fact that it continues to evolve and innovate. And it does so at a rate faster than any other category. To keep you updated on the latest and greatest, we checked in with a few women who always have their pulse on all things Korean beauty: our very own K-beauty correspondent and founder of Peach & Lily, Alicia Yoon, and the founders of the all-natural Korean skincare website Glow Recipe, Sarah Lee and Christine Chang. They’ve given us a comprehensive first look at what trends and products are going to take over the market this year.

Scroll through for your Korean skincare update!

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