This Is the #1 Rule If You Want to Set Up Your Own Beauty Brand

Elinor Block

Milk Makeup

Have you ever thought about giving up your job to start your own business? Perhaps—and we'll take a wild guess here, seeing as you're a Byrdie reader—you might have even thought about launching your very own beauty brand. Thing is, it's hard to know where to start if you're beginning from scratch. From understanding how to follow through with your ideas to knowing where to find your motivation, as well as understanding your market, there are plenty of issues to consider.

Right now, there are a handful of beauty innovators disrupting the industry with their ground-breaking brands, so naturally we called on these forward-thinking beauty revolutionaries for their advice. We've spoken to the founders of Glossier, Deciem and the like to find out what the key to success really is. All of them, regardless of how and why they set up their companies, revealed that there was one key thing that made them a success: They were unique. Curious to find out how they managed to stand out from the crowd?

Keep scrolling for some incredible tips on how to start your own beauty brand from some of the biggest innovators in the industry.

Next up! 46 short hairstyles that will persuade you into the salon. 

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