Real Talk: You're Applying Moisturizer Wrong

Faith Xue

There are some parts of our beauty routine that feel so, well, routine that we barely give them a second thought. Moisturizing, like brushing our teeth or shampooing our hair, falls comfortably into that camp. Squeeze (or scoop, or pump), rub in, and maybe repeat—all with our eyes half open as we groggily start our day. But here’s a paradigm shift: Your technique is just as important as the product itself.  

We spoke with celebrity aesthetician Renée Rouleau, and asked her exactly how we should be applying our favourite moisturizer—and what we’ve been doing wrong this entire time. Scroll through to see if you’re as guilty as we are!

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