The Makeup Version of IKEA Is Here, and We Couldn't be Happier

Elinor Block
PHOTO:

Wildfox

You know that bit in IKEA at the end (before you get stuck into the meatballs) that contains every type of homeware paraphernalia you've ever dreamt of? You know, the bit where you end up bulk-buying five 15-piece Tupperware sets because you're now "going to make lunch every day and save yourself a tonne of money"? Well, I think I've just found the equivalent of that for beauty from a place called Hema.

Hema is a Dutch lifestyle shop that first opened in the UK in 2014. The store offers loads of different stuff, from homewares to food, but I recently got the chance to try out the beauty offering. And I was seriously impressed. The products rarely go over a £15 and they actually work. Foundations for £12, cheek stains for a fiver, plus everything is packaged beautifully. So as with IKEA, we want to bulk buy everything. Keep scrolling to shop the best pieces from Hema right now.

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