Do Blondes Really Have More Fun? Investigating the Psychology of Hair Colour

Victoria Hoff
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Getty/Christian Vierig

The last time you dyed your hair a different colour, did the prospect of how it might impact your salary ever cross your mind? How about your approachability or your perceived intelligence?

It sounds hyperbolic, but the fact is that there is a lot of fascinating research on how our hair colour shapes the way that others see us, in every environment from the local bar to the boardroom. And if you yourself have made the leap from brunette to blonde (or vice versa), think about it—did it change your social interactions at all, even if just a little?

I can personally attest to this: When I lightened my naturally dark locks to a sunny golden hue last summer, I was struck by how much more attention I got from strangers, and not necessarily in a creepy way. Casual conversations on the subway and while waiting in line for coffee became a much more common occurrence, and yes, I was hit on more frequently. It was like my go-to deterrent for unwanted male attention and small talk alike—my resting bitch face—had suddenly lost its edge. Now I understand that psychologically, this situation was textbook: Of every hair colour, research shows that blonde is seen as the most approachable.

So when you head to the salon seeking a transformation, are you really getting more than you bargained for? Keep reading to see what message your hair colour is sending to others.

Did you know about the psychological ties to hair colour? Have you ever found yourself being treated differently after changing your hair? Sound off below.

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