Finally: You Can Now Buy the Entire Gigi Hadid x Maybelline Collection
We wouldn't blame you for thinking that in a world of Fenty Beauty and Kylie Cosmetics, we'd have be a little nonplussed at the news of yet another celebrity collaboration. But you'd be wrong. Because when Gigi Hadid first teased news of her Maybelline collaboration back in early October, we (along with seemingly the rest of the internet) were pretty excited to see exactly what sort of dreamy glowiness this new-gen supermodel would serve up. And now, a month later, the collaboration is finally available to buy online (although it won't hit Boots stores until 22 November).
Keep scrolling to find out if it's actually worth all that hype.
The first thing that really surprised us was just how comprehensive the collection is: This isn't just a few lipsticks or a solitary palette. In fact, there are 27 products split across two collections: East Coast Glam and West Coast Glow. And within those collections are everything you need to re-create Gigi's signature bicoastal looks. Think peachy hues and dewy skin for the laid-back aesthetic of Hadid's L.A. homestead and soft, neutral eye shadow along with jet-black, glossy liquid liner for the New York–inspired look.
On top of that, she has also created the Jetsetter palette (£30), which is one of those supremely useful does-it-all kits containing concealer, lip balm, eye shadow, blusher, matte bronzer, highlighter and a mini mascara. What's really impressive is that every item is undeniably useful—there's no filler here—and supremely affordable, just as you'd expect from Maybelline. Sounds good, right? Click below and we'll walk you through every single item in the range.