This E-tailer Has Secured Cult U.S. Beauty Brands—And We Can Buy Them

Amy Lawrenson

Writing this feature was tough. Partly because I kept having to stop to squeal or robot dance my way around the office. That’s because Free People, the U.S. fashion brand, have launched a beauty section in tune with its boho aesthetic. Oh, and it is packed with American brands that, until now, have not shipped here (or if they have, the charges were so high you would have had to be a loon to commit to them).

So what does Free People offer? We’re talking niche, seriously cult brands like Sun Potion, Moon Juice and Moon Rivers Naturals, that will look as great in your makeup bag as they will in your bathroom (#interiorsgoals). Many of the products are handcrafted which meant getting them global was tricky. Thankfully for us Free People have made it happen—great for our skin and hair, not so great for our bank balance. Oh, well. Keep scrolling for the brands and products Free People are offering exclusively, for the first time, to U.K. shoppers…

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