This Japanese Mascara Sells Every Minute—and We'd Never Heard of It

Elinor Block
PHOTO:

Imaxtree

One of the most exciting bits about my job is when an item lands on my desk that I've never heard of. Last week, I got the chance to try out a Japanese mascara that sells every minute, but I honestly had never seen the brand before. Good news: It worked like a total dream, coating my lashes and pushing them up, even before I'd had a go with the curlers. It's also incredibly affordable. Keep scrolling to discover the mascara, and find out why it's so good.

Next up! These are the 17 best mascaras of all time.

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