Gone in 60 Seconds: The 5 Products Cult Beauty Can't Keep in Stock
Cult Beauty is a total online beauty mecca—it’s a digital space that stocks true cult brands and hero products. In short, we want everything on the site. But we wondered whether there were some products that Cult Beauty’s founder, Alexia Inge, noticed were hard to keep in stock. She revealed that there are, in fact, five items that fly off the virtual shelves every time they are restocked. Surprisingly, some of the bigger brands she sells aren’t listed below (think Huda Beauty and Anastasia Beverly Hills), which means these beauty-savvy shoppers know something we don’t.
Keep scrolling to find out which five buys you should add to basket pronto.
Farsali Rose Gold Elixir (£30)
“A true multitasker,” says Inge. “When you mix this with your foundation, it gives you that dewy, I’m 21 and don’t need makeup skin finish, even when you’re somewhat north of that. It also stops matte-lip desiccation when used as a primer.”
Opening Image: @cultbeauty.