Grandma Chic: The New Fragrance Trend You Need to Get In On
Few of us want our signature scent to smell just like our grandmothers' (we all love the ladies, of course; we just don't always want to smell like them). That said, perfumers have started tapping into a side of the classic "old lady" scent, which, bear with me, is actually quite youthful and modern.
But what exactly do we mean when we say "grandma chic?" We're talking leathery fragrances inspired by vintage photographs; unique, feminine fragrances modelled after the smell of lipstick; and spicy twists on classic notes like rose and amber.
Nearly every one of our favourite perfume brands has concocted a scent in this category recently, so we figure it can't be a coincidence. And trust us when we say these scents are shockingly hypnotising.
Curious about this unique new fragrance trend? Keep reading to check out our 11 favourite scents!
Maison Martin Margiela Lipstick On (£85)
Somehow this nostalgic fragrance manages to evoke a powdery, feminine smell we all know and love: a tube of red lipstick. (Literally, it smells just like it—magic.) Inspired by “the intimate atmosphere of a boudoir,” it’s a one-of-a-kind twist on something your grandmother might have worn 50 years ago, along with a pair of white gloves and a pillbox hat.
Rodin Bis (£215)
Linda Rodin designed this sweet, smoky fragrance with an intensely personal memory in mind—that of her mother Billie, who always smelled of powder, black pepper, toasted sugar, tobacco, and Juicy Fruit gum. The result is this complex, elegant fragrance, which can take on either refined or edgy vibes, depending on whether you wear it with a cardigan or leather moto jacket. It's grandma-cool, if you will.
Olfactive Studio Chambre Noire Eau de Parfum (£75)
Olfactive Studio’s perfumes always have a reflective element, and this jasmine-infused scent will delight vintage lovers in particular. The fragrance was inspired by a black-and-white photograph of a hotel room in Cairo overlooking the Nile at night—an image juxtaposing the ancient with the modern. That’s just what this fragrance manages to do, thanks to its full-bodied blend of violet, patchouli, jasmine, and leather.
Byredo 1996 Eau de Parfum (£105)
Another nostalgia-inspired pick, this warm, dreamy fragrance was modeled after a photo of a young, angel-faced girl taken in 1996. The result is an incandescent, powder-soft perfume with notes of amber and iris, plus darker elements of leather, black pepper, and patchouli underneath. It’s meant to be an evocative scent, even if the memories that inspired it aren’t your own.
Diptyque Ôponé Eau de Parfum (£130)
There’s something almost potpourri-esque about this rosy perfume. (That’s the grandmother part of the equation.) But the elements of pepper and licorice give the scent a kick, rendering it wearable for women in their 20s. If you don’t typically go for rose fragrances, give this spicy rendition a try.
Krigler Pleasure Gardenia 79 (£250)
Founder of this classic perfume line Albert Krigler created this musky, white floral scent in 1897 in hopes of charming his future wife. The plan must have worked (the two were eventually married). Nearly 120 years later, the fragrance remains intensely elegant and feminine, and boasts incredible staying power on the skin.
Dolce & Gabbana Dolce Rosa Excelsa (£49)
Rose scents peppered most of our grandmother's perfume collections, but this romantic fragrance puts a fresh spin on the classic note. (Think more wet garden, less stuffy powder room.) If you're a fan of rose but still want a youthful fragrance, this pick's bright notes of papaya flower, white daffodil, and other summery elements keep things 20-something appropriate.
Catbird Ghost Rose Solid Perfume (£24)
If you're sensitive to the alcohol (or price tag) of certain perfumes but still long for a sparkling rose scent in your life, this moisturizing balm is your pick. Formulated with just coconut wax, soy wax, and fragrance, it sits comfortably on the skin. And even if you're not typically a fan of rose, the complementary notes of champagne and peony make it worth a whiff.
This unique, whimsical fragrance was crafted in the image of Brigitte Bardot riding her bicycle through the South of France. Yes, it's a specific image, but amazingly, it comes through in the spicy notes of ginger, papaya, and iris, which blend a vintage glamour with a lively sweetness. Maybe "grandma chic" and "sexy" aren't often used in the same breath, but that's exactly what this fragrance is.
Are you into the grandma-chic trend? Let us know your thoughts in the comments below!