10 Beauty Brands You've Probably Never Heard of but Need to Try

Elinor Block

There's nothing we love more than discovering new and incredible beauty brands and then telling Byrdie readers all about them. Our desks often resemble a very fancy jumble sale with many gorgeous beauty products surrounding our computers (we know, it's a tough life). Recently, however, we've received an increasing number of brilliant British beauty products, which led us to think about all the cool, niche brands we should shout about more. 

From chicly packaged skincare serums that tackle every possible problem you might have to a seductive yet fresh new perfume that we're all wearing in the Byrdie office, there are plenty of brands you need to know about right now (before everyone else finds out about them). Keep scrolling to click through our gallery of the best niche British brands to shop right now.

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