A Hair Colourist Just Said This Surprising Blonde Shade Is Back
While I'm naturally brunette, I have been completely blonde before. When I did it, I insisted on not being a brassy, yellow blonde. I wanted that platinum colour. I wanted Kim KW. I honestly thought that the whiter blonde look was what everyone wanted, and no one would ever want the yellow blonde-y look. But as usual, the trend we hated a few months ago is now one that everyone's after.
When I attended a new makeup launch at one of London's coolest hair salons, Bleach, I got chatting to co-founder Alex Brownsell who told me that people have been shying away from the cool tones but wanted warmth in their hair. So as well as the rose golds and other reddish tones, there was another big look coming back for blondes that I never expected. Keep scrolling to find out just what that was. (Spoiler: It's blonde, but not as we've seen it in a long time.)
Last week, Brownsell revealed that brassy blondes are back. Along with all the warmer tones, for blondes, the brassier the better. It was described to me as a real "yellow" and more like the old-school Marilyn Monroe/Pamela Anderson blonde. Brownsell said that people are forgoing the toner and opting for the brassy blonde look on purpose.
The good news is that if you go for a warmer blonde (as pictured above on the Bleach Insta feed), it's most likely to suit your skin tone. Melanie Smith, creative master colourist at Josh Wood, told us that warm blondes "suit most skin tones" and are also great for if you're already blonde but want a "warmer" look for autumn.
"I'm finding that everyone's coming in super bleached after the summer," revealed Smith, "and now they want to add warmth, as it gives their face some colour. This shade also works well for afro and naturally curly hair too."
So there you have it: The brassy blonde is back. Are you brave enough to try it?
Next up! Hair colour ideas that 2017 can't get enough of.