The Best-Selling Fragrances of 2017 Might Surprise You

Amy Lawrenson

The overarching trend in the fragrance world right now is for unusual scents that push the boundaries of what’s considered normal. Think latex in Estée Lauder’s Modern Muse Le Rouge Gloss or Givaudan with its extract of mushroom, Cepes Absolute. And while sometimes we want to stand out from the olfactory crowd, other times we want the comfort blanket of a much-loved fragrance that’s easy to wear.

Right now, we’re in the mood for something easy, a perfume that will take us from work to beach holiday to summer barbecue and country wedding. Which is why we called on some of the biggest e-tailers to share with us their number one fragrances—the ones women can’t get enough of, because all those people can’t be wrong, can they? Well, you’ll be pleased to know that the list of five fragrances includes four cult classics and one celebrity fragrance (but it’s okay because we really like this celeb).

Keep scrolling for five of the biggest selling fragrances in the UK this year.

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