This Is What Happens When You Don't Shampoo—See the Pictures

Faith Xue

Shampoo and I don’t really get along. If it was the stereotypical distant-but-occasionally-sensitive guy, I’m the desperate girl always coming back, hoping it’ll lead to something more. But unlike a Kate Hudson rom-com, in my case, it never does. My hair—which is naturally super-dry on the ends, but oily at the roots—always looks sad, frizzy, and lifeless after each new romp. Cue the sad soundtrack. Over time, I’ve come to just prolong the inevitable cleansing for as long as possible, and actually now prefer second (or third…or, fine, fourth) day hair—slightly unkempt, with enough wave and texture to mask the fact you couldn’t run your fingers through my strands if you tried. Dry shampoo is my saviour, my rock, my ride-or-die girl—who needs men, er, normal shampoo?

Thus, when a bottle of Purely Perfect Cleansing Crème (£35) landed on my desk, I was intrigued. A cream…that cleanses? A cleansing…cream? It sounded wondrous and mysterious, and too good to be true. I immediately took the bottle home, and self-imposed a 30-day rule (totally normal behaviour) where all I would use is this minty, fragrant-smelling product on my ornery strands. And now, at the end of the 30 days, here I am: alive, well, hair intact, and with lots of thoughts. Keep scrolling to read my review and hear from the creator of the line, Michael Gordon!

Explore: Purely Perfect

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