This Is Why You Need to Try a Cream Contour Kit Stat
Mark our words: You should switch to a cream contour kit for autumn. There's no denying that contour products have cemented their place in our makeup bags. In fact, according to market research agency Mintel, twice as many women have bought a contour product so far this year compared to 2016, and nearly half of all UK women aged 16 to 24 have given the technique a go at some point.
Kim Kardashian West (contouring's most staunch pioneer) might have done a 180, claiming that she no longer contours, but even she came crawling back to the look with her KKW contour kits. Because when you get it right, contouring has unparalleled cheekbone-carving, jaw-defining power.
But it's not all smooth sailing. If you don't know your way around a contour kit, or you're not comfortable with a handful of makeup brushes, contouring can all too easily end in thick, harsh muddy stripes along the cheekbones.
Anastasia Beverly Hills Pro Series Contour Cream Kit (£39)
There we were thinking that Anastasia Beverly Hills was only going to ever be our go-to brand for brows and then BAM, it launches this handy cream contour palette. Just be sure to blend fast, as once the colour is in place, it stays put.
Sleek Makeup Cream Contour Kit (£11)
Where many brands still fail to ignore darker skin tones, Sleek Makeup has always been a pioneer of diversity, and this cream contour kit comes in three spectrum-spanning shade variations. Plus, you'll be pleased to know the pigments pack enough punch to show up on dark skin.
L'Oréal Paris Infallible Sculpt Contouring Palette (£8)
There are only two shades to this palette, which is taking the guesswork out of the equation: a particularly sheer contour shade that blends like a dream, and a highlighter to wash skin in the kind of glow we thought was only possible via Facetune.
Need a little more help in the contour department? We asked a top makeup artist the key considerations when contouring this face shape.